Thailand ranked first, Türkiye second and China third among the overseas destinations preferred by Russian tourists for their New Year holidays, based on hotel bookings.
Thailand’s share of bookings for the New Year period exceeded 14%, while China’s share was recorded at 6.6%. Although no definitive booking rate was provided for Türkiye, the country ranked second.
The United Arab Emirates and Vietnam were also among the top five overseas destinations most preferred by Russian tourists during the New Year period.
Türkiye among the leading destinations for Russian tourists
The ranking is based on hotel bookings made during a specific period, rather than airline ticket sales or the total number of Russian tourists visiting the countries.
Russian tourists’ preferences can also vary depending on the period examined. In OneTwoTrip’s assessment of the 2025–2026 winter season, Thailand again ranked first with an 18.1% share, while Türkiye ranked fourth with 6.2%.
Italy, France and Spain were also among the countries that stood out in the winter-season study.
Interest in overseas holidays increased
In the 2025–2026 winter season, the share of Russian tourists’ overseas hotel bookings in total bookings rose by 2 percentage points from the previous period to 51%.
The average duration of overseas holidays was calculated at 5.6 days.