UK MPs have targeted a popular cartoon of Russian origin. More than 50 parliamentarians have called for the animated series 'Masha and the Bear' to be removed from broadcast in the United Kingdom. The MPs claim the series sends pro-Russia messages to young viewers.
The trigger for this demand was a deal signed by Netflix and British broadcaster ITVX to air new seasons of the cartoon in the UK. Criticism has focused particularly on a 2010 episode titled 'The Borders Are Closed.' In the episode, the main character Masha wears a green military cap while guarding a carrot field, a scene which critics claim is reminiscent of Soviet-era border guards and serves propaganda purposes.
Ukraine and Estonia had previously led the way
This is not the first such move for the UK. Ukraine had stopped broadcasting the cartoon after the war with Russia began. Estonia also banned the series on similar grounds, deeming it dangerous for children.
Animaccord issues strong denial
Russian production company Animaccord described the UK MPs' accusations as 'completely baseless.' In a statement, the company said, 'Masha and the Bear is a pure entertainment product with no political agenda.' Animaccord also stressed that it operates outside Russia and receives no government funding.
Russian state media, meanwhile, dismissed the claims by British MPs as 'Russophobia' and ridiculed the matter. Some outlets shared a video in which the character Masha humorously responds to the accusations.
Audience reactions mixed
Viewer comments gathered on the issue have highlighted different dimensions of the debate. Some viewers argued the cartoon is safe and clean for children, while others questioned whether the ban amounted to a double standard, noting that all countries use similar methods.
Some commentators linked the UK's move to jealousy over the series' global success and large profits. Another opinion was that the ban would be ineffective in practice, as parents would find a way to access the content for their children.
With over 150 billion views and more than 1 trillion minutes of watch time worldwide, 'Masha and the Bear' will show in the coming days whether it can remain above the political fray.
